We’re excited to announce that the 2018 Mental Health Marketing Conference will have continuing education units (CEUs) available!

 

Ethical Marketing and Client Engagement
for Behavioral Health Services

Access to mental health services is a critical issue. How behavioral health organizations connect with their community and consumers, and advertise and publicize their services is important. Too often, we are faced with two problems: 1) There are not enough services and 2) Clients are not aware of existing services or how to access them. This seminar will discuss and explore ethical considerations of client engagement and marketing behavioral health services to the public.

    Susanna Sung  National Institute of Mental Health

Susanna Sung
National Institute of Mental Health

  Kalene Dehaut  National Institute of Mental Health

Kalene Dehaut
National Institute of Mental Health

 
 

Mental Health Administration: Treatment Planning Your Practice

After obtaining the prior education to counsel individuals, therapist have the choice of starting a private practice or working for an agency. The idea of starting a private practice is very daunting, due to (1) not knowing the first steps of mental health administration, (2) feelings of being overwhelmed and unprepared, (3) not knowing how to market and brand oneself to obtain and retain clients. This seminar will empower counselors and provide understanding to marketing professionals on the skill of treatment/ strategic planning providing emphasis to the goal of marketing.

  Erica Kesse  CEO of Your Goal Concierge

Erica Kesse
CEO of Your Goal Concierge

 
 

Engaging the Young Adult:  
Extending the Continuum to Support Outcomes

Length of engagement has long been considered a strong predictor as well as contributor to recovery outcomes with longer periods of engagement associated with greater likelihood of positive outcomes.  Keeping patients engaged in the therapeutic milieu over longer periods of time presents a number of different types of challenges to the treatment provider, including communication, patient willingness, and third-party payer issues.  While extended length of engagement can be especially beneficial to young adults, this population can be particularly reticent to commit. This presentation will discuss factors and strategies associated with extending the length of engagement in young adults as well as review outcomes associated with the young adult population.

  Siobhan Morse ,  MHSA, CRC, CAI, MAC . Division Director of Clinical Services for Foundations Recovery Network

Siobhan Morse, MHSA, CRC, CAI, MAC. Division Director of Clinical Services for Foundations Recovery Network