Branding for Growth and Change
Natalie Stone serves as Vice President for Corporate Communications for Centerstone, one of the nation’s largest not-for-profit behavioral healthcare providers. In this role, she directs branding, communications and web strategy for the organization. In addition, she oversees internal communication strategy for the enterprise and facilitates rebranding related to mergers and affiliations.
In her time at Centerstone, it has grown from a behavioral health provider in Middle Tennessee with 1,000 employees serving 50,000 people to an organization with clinics in 4 states, 3,100 employees, more than 150 locations, serving over 120,000 people. With a recently announced affiliation with Seven Counties in Kentucky, Centerstone is poised for even more growth.
Natalie joined Centerstone in 2007 as Internal Communications Specialist and has guided Centerstone’s web strategy since 2008. Currently, she and her team are focused on branding, supporting referral marketing and affiliation/merger activities.
Natalie graduated from Samford University in 2004 with a Bachelor of Arts in Journalism and Mass Communication.