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Changing the Conversation of Crisis: Expanding Your Reach to At-Risk Consumers

Diana Kirby

With 123 individuals dying by suicide daily in the U.S., how we engage at-risk consumers and the content we use is imperative. Whether in session or on our landing page, we need to be facilitating the right kinds of conversations. In this session, we will actively work towards changing the conversation around mental illness and suicide, merging inbound marketing strategies with clinical perspectives on safe and effective messaging.