Topic: Five steps to producing a successful B2B podcast.
Is podcasting right for your business? In this break out session you'll learn the five steps for an effective business-to-business podcast strategy. Mid to large sized businesses have a story to tell. Podcasting can be an effective vehicle to align both sales and marketing efforts as well as build emotional connection to your content. We'll discuss best-in-class podcast workflows for these five steps: content design, scheduling interviews, conducting interviews, production and publishing.
Clark Buckner is a B2B podcaster, content marketer and co-founder of Nashville based podcast production agency Relationary Marketing. Their team partners with influencers, conferences and organizations to create strategic content that drives engagement. As COO, Clark leads delivery of client services that leverages podcast interviews to drive content marketing and lead nurturing for B2B clients. He is an active volunteer in Nashville's tech community with local events and meet-ups. He also serves on staff as Podcast Lead at the Nashville Entrepreneur Center.